Samra Zafar


Sparking a dialogue for change in our workplaces and communities.


Authentic Leadership, Diversity & Inclusion

How Authenticity Creates Resilient Leadership

In our lives, workplaces, and communities, too often we find ourselves struggling to present a “perfect” self, battling imposter syndrome, dismissing accomplishments, and walking around in a prison of judgment with others holding the key. Samra explores, however, that when we embrace our vulnerabilities and show up authentically, we foster genuine trust, real connections, and collective resilience. This unlocks new potential and helps us become remarkable leaders.

How Inclusive Workplaces Can Help Change the Outcome

1 in 3 women in North America suffer from abuse. 1 in 5 people in Canada experience mental health challenges. And, all of us will lose a loved one at some point. Yet, many of these issues still aren’t spoken about openly at work. What can workplaces do to foster an environment where employees feel safe to show up authentically and ask for help without fear of judgment? By building inclusive, empathetic workplaces, we can create collective resilience where everyone wins.


Human Rights

Breaking the Silence on Honour-Based Abuse

Honour-based, structural abuse creates a vicious cycle of mental, emotional, psychological, sexual, physical, and societal violence. Yet, it remains almost invisible, hidden behind closed doors. Samra asks: What can we as leaders, individuals, and community members do to break the silence? Samra explores the intersectionality of abuse and culture, generational cycles of oppression, and educating youth on how to identify gender-based violence.


Education is a right, yet for many people around the world, it’s a privilege that’s often denied. Using her personal story as an example, Samra explores how education can help people escape adversity and create new fulfilling lives based on empowerment, respect, and equity. Her experiences also illustrate that continuous learning expands our minds, connects us through mutual purpose and values, and unlocks our individual and collective potential.




As a child bride forced into marriage and subjected to years of abuse, Samra’s story shows how she moved from a place of hopelessness to a place of freedom – for both her and her daughters. As she shares her story of pain and despair, and then happiness and self-love, Samra talks about the gift of adversity and how it helps us cultivate a deep gratitude for life. We have the power to let our experiences shape us into “bitter” or “better”. The choice is ours to make.


When youth are inspired to believe in themselves and go for their dreams, the possibilities are endless. When speaking with young audiences, Samra encourages youth to find their purpose, overcome adversity one day at a time, and develop a mindset that every problem has a solution. She asks them to believe in their power, be their own true self, demand respect, speak up, pay it forward, and help pave a path for others. The power to live the life we want comes from within.

 In The News

Multiple news outlets have featured Samra's work and her story - collectively reaching an audience of almost 15 million globally. Here are some notable mentions:


The Washington Post – Top 10 Books of 2019 – December 31

CTV, Your Morning – Interview – March 4

Global News, The Morning Show – Interview – March 4

The Globe and Mail – Opinion Piece – March date TK

Quill & Quire – Starred Review – March Issue

Postmedia (papers across Canada) – March Books Roundup – March

Religion Unplugged – Review – March 7

CTV, News Channel – Interview – January 12

CBC Radio, The Next Chapter – Feature Interview – air date TK

The Globe and Mail – Feature Interview – March 4 online; March 9 in print

The Canadian Press (syndicated to 1,200+ Canadian outlets) – Interview – March 5


CBC Radio, Metro Morning – Interview – March 11

TVO, The Agenda with Steve Paikin – Feature Interview – date TK

Global News Radio, 980 CKNW The Simi Sara Show (Vancouver) – Interview – February 20

CBC Information Morning (New Brunswick) – Interview – March date TK

TVO, The Agenda with Steve Paikin – Panel on Femicide – February 11

Toronto Star – Interview – March 2

Vancouver Co-op Radio – Interview – March 18

The Source Vancouver – Speaker Profile – February 15

Winnipeg Free Press – Review – March 9


ELLE Canada – Pop Culture Feature – February 28

Yahoo! Canada – Book Promo Video – March 8 – Profile – run date TK

Huffington Post Canada – Voices Video Series – March 1 – Review + Giveaway – March 14

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